Decipher Search

Decipher Executive Search needed a modern website positioning them as Industry 4.0 recruitment specialists. We built a clean platform with clear pathways for candidates and employers, showcasing expertise in operations, security, and energy sectors.

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SEO Services

Experience top-notch SEO services with KeKu Design—your go-to team for driving the right traffic and results for your business in Bali. We’re all about making your online presence shine, with strategies that put your website front and center for local searches and e-commerce visibility. Our approach covers everything, from on-page tweaks to off-page enhancements, using the latest SEO techniques to help you rank higher and draw in quality leads. Let’s work together to elevate your digital game and set you up for success in Bali’s competitive market!

Take a look at the SEO services we offer at KeKu Design. From targeted keyword research to effective local SEO strategies, we craft solutions that boost your visibility and attract the right audience. Our team is driven by a passion for results and a commitment to helping your business thrive online. Let’s unlock the full potential of your website and make sure it’s working hard for you in the digital world!

Decipher Executive Search needed a modern, sophisticated website that would position them as specialists in the digital layer of Industry 4.0. The goal was to create a clean, professional platform that clearly communicates their expertise in recruiting for industrial software companies while making it easy for both candidates and employers to connect.

We built a website from the ground up with a strong focus on clarity, visual hierarchy, and user experience. The result is a sleek, modern platform that reflects their expertise and attracts the right talent and companies.

The Challenge

Decipher operates in a highly specialized niche—recruiting for the digital transformation of industrial operations. Their target audience includes both technical candidates with expertise in operations optimization, OT security, and energy management, as well as companies seeking to build high-performing teams in these areas.

Key requirements:

  • Clear communication of their three core specializations: Operations Optimisation, OT Security, and Energy Optimisation
  • Professional presentation of recruitment services across commercial, delivery, product, and leadership functions
  • Easy navigation for two distinct audiences: job seekers and hiring companies
  • Modern, trustworthy design that reflects their global reach and industry expertise
  • Mobile-first approach for candidates browsing opportunities on the go

Our Approach

Strategic Design & User Experience

We started by developing a clear information architecture that separates the two primary user journeys: candidates looking to move into new opportunities and companies looking to hire. The homepage prominently features both paths with distinct call-to-action buttons: 'Open to Move?' for candidates and 'Hiring' for employers.

The visual design leverages a sophisticated color palette with deep purples and clean whites, creating a modern, professional aesthetic that stands out in the executive search space. Custom imagery and iconography help communicate complex technical concepts at a glance.

Content Strategy & Clear Messaging

The website clearly articulates Decipher's value proposition: 'Providing talent for the next industrial era.' We organized their expertise into three distinct service areas, each with detailed breakdowns of the specific technologies and solutions they recruit for:

  • Operations Optimisation covering APM, Industrial Data Solutions, Digital Twins, and more
  • OT Security including access control, network segmentation, and anomaly detection
  • Energy Optimisation featuring DERMs, Virtual Power Plants, and demand response services

This structured approach helps both candidates and companies quickly understand if Decipher specializes in their specific domain.

Technical Implementation

Built on Webflow, the website delivers fast loading times and seamless performance across all devices. The mobile experience was optimized for candidates researching opportunities during their commute or between meetings.

Key technical features include responsive card layouts for service areas, smooth scroll animations, and optimized images that maintain quality while ensuring quick page loads.

Key Results

  • Modern, professional website that positions Decipher as Industry 4.0 recruitment specialists
  • Clear user journeys for both candidates and hiring companies
  • Comprehensive showcase of expertise across three specialized domains
  • Mobile-optimized experience for on-the-go professionals
  • Fast, responsive platform built for lead generation and engagement

Impact & Outcome

The new website has transformed Decipher's digital presence, providing a professional foundation that matches their expertise in the Industry 4.0 recruitment space. The clear service categorization helps qualified candidates self-identify their fit, while the streamlined contact paths make it easy for companies to initiate hiring conversations.

With prominent global statistics (10+ years experience, 15 countries, 5 continents), the website reinforces Decipher's proven track record and international reach. The founder Thomas Fair's personal introduction adds a human element to the professional presentation, building trust with prospective clients and candidates alike.

Services Delivered

  • Web Design & UX Strategy
  • Website Development (Webflow)
  • Content Strategy & Information Architecture
  • Brand Identity Implementation
  • Mobile Optimization
  • Performance Optimization

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